State the setup
Record the exact shoe, size, width, approximate distance and type of running. Mention your comparison shoe where it helps interpret the experience.
Separate the observations
Discuss fit, cushioning feel, grip and wear as distinct topics. Describe where and when each observation occurred rather than assigning a sweeping verdict.
Include photographs responsibly
Use original photographs of the relevant wear or feature. Identify whether the picture was taken before use or after the stated distance.
Disclose limits
A single run is an initial impression. A long-term report needs an actual distance and time record. Disclose commercial relationships and correct factual mistakes when new information appears.